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12.11.2016
Haute Digital Marketing
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Four Signs of a Great Location-based Marketing Service Provider! Not sure where to start with your business location-based marketing plan? We can help you create a complete solution to boost your business and brand awareness online and by your location.  Location-based marketing started out slowly during the early 1990s. With every passing year, the technique continued to grow and create relentless opportunities for its patrons. However, with the emergence of mobile as a strong market force, more and more location-based marketing service providers mushroomed and finding the most credible one became a tough task. In order to identify the most reliable source of help and to take complete advantage of the power of location-based marketing, here are a few signs to be noted. 1)   Comprehensive, hassle-free location-based marketing packages The right digital marketing agency Portland ensures that customers are assisted with packages that include more than just listings. The package must allow customers to adopt a 360-degree approach to location-based marketing. The marketing mix includes different techniques like video marketing based on business demographics, press release marketing, social media marketing, and social bookmarking and so on. Beware of firms that simply provide a marketing platform and expect the customers to try their own strategies using that platform. 2)   Better focus on good content for increased local brand awareness Press release marketing and content marketing are important tools to enhance the online presence of a brand in its locality. A good SEO firm Portland composes newsworthy information for its clients and distributes it to the most relevant PR sites and social media channels. The SEO agency Portland must also have sufficient experience in generating content in the form of blogs and articles and post them online with effective search engine links. 3)   Location-based marketing services can be implemented for all types of industry sectors Reliable location-based marketing firm is not finicky about serving their clients. They partner with all types of businesses irrespective of their size and industry sector. The right company customizes its services and offers the best results even while working with clients on a limited budget. 4)   There is no dearth of unique ideas A good marketing agency will never be short of unique ideas in order to help a company to boost its local rankings. For instance, consider coupon marketing which helps promote deals and contests with maximum word-of-the-mouth marketing reach. Expert marketing firms use top coupon distribution websites and also social bookmark each coupon to more than 20 bookmarking sites. In short, to be on the top of the local search ranking and boost sales within the specific locality, companies need digital marketing firms that have a holistic approach to location-based marketing. When a company satisfies these simple yet effective signs, then the client can be assured of optimal success. Author Bio: Shanelle Gill is a marketing enthusiast, a blogger, academic/PR copywriter and digital marketing expert with over a decade’s experience in digital marketing services. Shanelle loves to write about the nuances of marketing for all types of domains. For more details, visit https://www.hautedigitalmarketing.com/ Email: info@hautedigitalmarketing.com info@hautedigitalmarketing.cominfo@hautedigitalmarketing.com
12.11.2016
Haute Digital Marketing
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The Common Myths about Location-based Marketing WHY LOCATION-BASED MARKETING IS RATED HIGHEST FOR EFFECTIVE BUSINESS ADVERTISING Location-based marketing started out slowly during the early 1990s. With every passing year, the technique continued to grow and create relentless opportunities for its patrons. However, with the emergence of mobile as a strong market force, location-based marketing took a whole new turn and opened up several fresh and promising opportunities for businesses. To understand location-based marketing and its benefits, let us debunk the most common myths about the marketing technique. Myth 1: Location-based marketing primarily involves GPS-powered listings and SEO listings Not true. To leverage the benefits of location-based advertising, the digital marketing agency Portland must take a holistic 360* approach. The location-based marketing mix must include different techniques like video marketing based on business demographics, coupon marketing, social media marketing, and social bookmarking and so on. Myth 2: Location-based marketing always interferes with customer privacy It is true that consumer privacy is a concern while offering location-based advertising services. But the reliable SEO agency Portland gives more control to the user by allowing them to opt-in to notifications as well as the GPS-enabled content. As a result, the consumer chooses the frequency of the notifications and messages and the marketing campaign does not come across as too pushy. Myth 3: Location-based marketing or advertising is the same as geo-targeting Geo-targeting is a solid source that digital marketers use to leverage location signals. However, it is not the only option available and an SEO firm Portland uses several innovative strategies and offline attributions to achieve the desired results. The firm factors in different components of the environment (pollution levels, weather and so on are some examples) to understand the consumer footprint and to make reasonable inference about customer behaviour. Myth 4: Any data derived from the location can be used to formulate the location-based marketing strategy. Well, data from a location can be good or bad and not all location-based data can be used to formulate the right strategy. The marketing firm must have stringent quality controls in place to filter out data. Multiple factors like precision of data, hyper locality, resonance and clusterability must be taken into account while formulating the location-based marketing strategy. Myth 5: Location-based marketing does not necessarily mean convenience of the customer The whole idea of location-based marketing is to offer the convenience of shopping to customers and leverage the benefits of consumer comfort. Therefore, the marketing firm must employ the right technologies to help the shopper and at the same time must focus on fostering the growth of the client. Author Bio: Shanelle Gill is a marketing enthusiast, a blogger, academic/PR copywriter and digital marketing expert with over a decade’s experience in digital marketing services. Shanelle loves to write about the nuances of marketing for all types of domains. For more details, visit https://www.hautedigitalmarketing.com/ Email: info@hautedigitalmarketing.com info@hautedigitalmarketing.com

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